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Research papers

Shazam!

The aim of the paper is to explain the opportunities for market research through the use of a new technology to conduct surveys for gathering information on real time and event driven topics with difficult to get hold of respondent groups.The paper...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Graham Williams
Company: GfK
February 1, 2004
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Citation

Williams, G. (2004a, February 01). Shazam!. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/shazam-